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Privacy Policy


  • The British Association for German Shepherd Dogs (we or us) is committed to protecting your personal information and respecting your privacy.
  • This privacy Notice, together with any other documents referred to in it, sets out the basis on which any personal data that we collect from or about you, or that you provide to us =, will be processed by us,
  • For the purposes of the Uk GDPR and Date Protection Act 2018, the data controller in The British Association for German Shepherd Dogs Limited (company number 07988674) whose registered office is Elizabeth House, 13-19 London Road, Newbury, Berkshire, United Kingdom, RG14 1JL
  • We may update this Privacy Notice from time to time. Any changes we make in the future will be posted on our website at www,bagsd.net. Please check back regularly to see any updates or changes to this policy.

Particulars of Processing

  • We process personal data about The British Association for German Shepherd Dogs (this means The British Association for German Shepherd Dogs members, the event entrants (all competitors including show classes, IGP working tests, obedience, working trials, agility and rally), visitors to our website or to The British Association for German Shepherd Dog's events, and individuals and organisations with whom we work collaboratively) in a range of ways, and for a range of purposes.
  • The British Association for German Shepherd Dogs will use personal information for additional relevant purposes where you might reasonably expect us to do so, where the benefits of doing so are not outweighed by your own interests or fundamental rights or freedoms. The law calls this the “Legitimate Interests” condition for processing. Where we rely on it, the benefits being pursued are:
  • To monitor, analyse and improve our services and websites, including enhancing and personalising your customer service.
  • Managing your account including order completion.
  • Complying with/supporting compliance with legal and regulatory requirements.
  • To maintain our records and other administrative purposes, including updating your details and preferences
  • To assist with queries, complaints and dispute resolution.
  • To improve data accuracy and completeness - when you register for our services you may supply us with additional information about yourself which we will use to improve our data accuracy and completeness.
  • To ensure network and account security.
  • Invitations to provide feedback – in order to improve our services, we may contact you for your feedback from time to time.
  • Upholding The British Association for German Shepherd Dogs regulations to which relevant data subjects are under contract to adhere to and taking disciplinary action in cases where these are breached, including publication of decisions and sharing decisions with the Kennel Club or the WUSV or FCI where there is a reciprocal agreement.
  • Providing you with information on relevant legislation (including amendments to such legislation).
  • To investigate, analyse and resolve any issues with services, databases and associated platforms.
  • The Association for German Shepherd Dogs may process your personal data where there is a legal necessity to help the relevant authorities to prevent and detect crime such as animal welfare offences, trading standards offences and fraud and money laundering.

Your rights as a Data Subject

  • This Section 4 sets out the rights that you have as a data subject, by reason of the UK GDPR and Data Protection Act 2018.
  • The UK GDPR and Data Protection Act 2018 provide the following rights (subject to some exemptions):
  • The right to request access to the personal data that we hold about you;
  • The right to request rectification of the personal data that we hold about you;
  • The right to request erasure of the personal data that we hold about you;
  • The right to request restriction of processing about you;
  • The right to object to processing; and
  • The right to data portability.
  • If you wish to exercise any of the above rights, please notify us and include the words DATA PRIVACY REQUEST in the subject line of your email, or at the top of your letter.
  • You have the right to lodge a complaint with a supervisory authority. In the United Kingdom, the supervisory authority is the Office of the Information Commissioner, full contact details for which can be found at https://ico.org.uk/global/contact-us/

Retention of Data

  • We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period for personal data we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Recipients of Data

  • We use service providers to help us provide you with our services. Personal data may be transferred to these outsourced data processors, who act for or on our behalf, for further processing in accordance with the purpose(s) for which the data were originally collected or may otherwise be lawfully processed. We only disclose your data to third parties for a limited number of reasons, these include: services delivery, communications, marketing, data management, technical support, evaluating our services and processing payments.
  • Such third parties have contracted with us as data processors under the requirements in the UK GDPR and Data Protection Act 2018. They are contractually bound to only use personal data for the agreed purpose(s). Relevant persons working for these third parties will have access to your personal data under the terms of the data processor contract, but only to the extent necessary to perform their services for us.
  • These data processors agree to implement reasonable contractual and technical protections, to keep your data confidential, not sell your personal data to third parties and to not disclose your personal data to third parties except as may be required by law, as permitted by us or as stated in this Privacy Policy.
  • In appropriate circumstances we may disclose data to authorised bodies as required by law. This may include (but is not limited to) the Police, HMRC, Local Authorities/Trading Standards and so on.
  • We may provide personal data to our partners for administrative purposes where necessary and compliant.

Contact Details

  • You can contact us at the data protection team details above if you have any questions or concerns about personal data and privacy matters.
  • Please include the words DATA PRIVACY REQUEST in the subject line of your email, or at the top of your letter.

Use of Email Tracking Pixels

All emails sent by the system contain a tracking pixel. This is used to track whether each email has been opened by the recipient, and when. This information can be viewed by those users of the system with permission to view email delivery reports. We do not display any information regarding the location of the recipient. Note that the tracking pixel is only activated if the recipient chooses to download images into their email client.

Data Processor

We, British Association for German Shepherd Dogs Ltd, make use of the myClubhouse software supplied by Simmetrics Ltd to process personal data we include on our myClubhouse website in accordance with our privacy policy set out above. Simmetrics Ltd processes your personal data on our behalf and they can only do so in accordance with our written instructions. You can find the details of our data processor’s privacy policy here: http://www.myclubhouse.co.uk/Home/PrivacyPolicy.